Are Conditions Ripe for the Stubby’s Return?

Journeys into Canada

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This is in the looking for a silver lining department.

It was back in 1984 that the stubby beer bottle, a Canadian icon was phased out for the taller, long-necked bottle type used in the United States.

The explanation given at the time was to boost sales of Canadian product in the face of American entry into the market. It is said that Molson alone paid $18 million to convert its bottling machines. By 1992, the American style beer bottle was standard across Canada.

But among consumers, the change was not welcomed.

So, as Canada uncouples from the U.S., might this lead to a return to the stubby, still popular as a bottle of choice for Canadians?

Time will tell.

By the way, while we’re at it, [perhaps Canada can look into reclaiming its Stanley Cup which somehow found its way to being awarded to the NHL champ as opposed to the Canadian champ in hockey. It owner is based in New York and the trophy has not been won by a team in Canada since 1993.

To some to seems as if the takeover coveted by the regime in Washington started a long time ago.

But back to the issue at hand, I would be one looking favorably upon the return of the stubby.

If you would like to read and listen to more on the stubby: https://www.facebook.com/CanadianHistoryEhx/posts/do-you-remember-stubby-bottles-they-were-something-that-seemed-uniquely-canadian/1019174106918738/ (Facebook posting by Canadian History Ehx;

CBC News (1983): https://www.cbc.ca/player/play/audio/1.3333199